Age Guides Now Live
We are pleased to announce that modelled age guides are now live within 192.com Business Services...
We have appended age guides to 30 million Electoral Roll records to provide you with an even more powerful people finding tool. Age guides will give an estimate of an individual’s age; the estimates run in bands from 17-20, 21-24, 25-29, 30-34 and in 5 year bands thereafter until 60-64 and 65+.
How will this new feature benefit my organisation?
Trying to trace people when you only have limited information has always been difficult. Searching for “John Smith” when you only know their town/part postcode, will return many potential John Smiths, without you knowing which is the right one.
As a result of the age guides, you can now see the approximate age of each John Smith; which should help you narrow down the results and find the John Smith you are looking for. It should be noted that the age given is an estimate only, and is not intended as an accurate or definitive measure of someone’s information.
How does it work?
The information we hold is derived from a complex model for predicting someone’s age based on a range of factors. These factors include: 8 million accurate ages, length of occupancy, household composition, postcode demographic and forename analysis.
Want to know more?
If you already have an account with us, please click here and we will arrange for your Account Manager to contact you with more information.
If you don’t already have an account with us, but would like to find out more, please request a demo here, and we will contact you shortly to show you how age guides can help your organisation find the right person, fast.
