How Blue Inc cope with peak trading...
It’s the relative calm before the storm as most online retailers wait in anticipation for their online sales to rocket. With the IMRG anticipating a 15% increase in online Christmas sales this year, retailers are also conscious of the increased risk that fraudsters pose.
Blue Inc is one such retailer who are well aware of the dangers that fraudsters pose to their bottom line. Blue Inc are a clothing retailer with a significant presence on the high street as well as a transactional website that has been running for 18 months now. Their best selling line is a t-shirt named Sex Drugs and Sausage Rolls which has flown off the shelves and expected to be a best seller this Christmas. Tim Lyall from Blue Inc says “We find the busiest time of the year for us is the Monday two weeks before Christmas. Sadly we also have to face fraudsters trying their luck, especially around midnight to 6am each day”.
When Blue Inc first starting transacting online they were finding high levels of chargebacks at around 8%. This was obviously seriously affecting their revenues. By bringing in fraud prevention specialists 192business they were able to significantly reduce their fraud rate by two thirds.
Tim from Blue Inc comments “The 192business solution is easy to use with high match rates that leave you confident you are stopping fraudsters and not genuine customers from shopping. The sharing of suspected and reported fraud between other retailers has saved us many a time. We wouldn’t be without it.”
Michelle Dixon, Marketing Manager 192business says “we are pleased to be able to help Blue Inc especially at such an important time of year. Our batch processing solution is also newly available to make life easier for retailers during their busier times by checking all orders quickly and easily, saving staff time and fuss. This allows automatic identity verification without the need for integration.”