Comet is part of KESA Electricals, a pan European group operating in 12 countries. Comet's transactional website has been running for 10 years.

The challenge

Due to the nature of goods that Comet sell such as latpops, iPods and all the latest computer software/hardware, they are an obvious choice for the fraudster to target. They needed a solution that would allow them quick and simple identity verification of their customers to stop fraud and provide genuine customers with an excellent shopping experience.

The solution

Comet wanted a solution that would enhance the customer experience and make identity verification a quick and easy process.

"192business allows us to carry out robust identity verification without impacting on the customer experience. Sometimes this means we can continue with a transaction without having to bother the customer. ".

Comet has found that differing billing and delivery address can pose them a problem with attempted fraud. However it can be hard to tell apart the mother buying her son a television for delivery in his halls of residence and from the fraudster wanting a different delivery address so he can sell off stolen goods . Comet are able to use 192business to verify both billing and delivery address meaning that they are able to ship out more goods and increase revenues.

"We find their tools simple and easy to use with a clear traffic lights system for the results screen".