Mail Order and Internet Fraud Prevention Study

M and M Direct was first established back in 1994 as a mail order catalogue selling discount designer ware.

After the dot.com boom they soon realised the importance of the internet for increasing their sales and revenue and have been operating online for the last 15 years.

Despite the current economic situation, their business is booming with revenues in excess of £95 million taken in last year over the internet and call centre.

With the advent of chip and pin, fraud moved online and M and M needed to ensure their business wasn’t being hit for thousands of pounds worth of costly chargebacks.

Historically the business had relied on manual AVS checks which at £2.50 a pop were proving expensive and the turn around time of 4 hours was wasting time when trying to get customer orders out quickly.

Whilst AVS checks could cope with small amounts of mail order fraud, M and M Direct needed a solution that would quickly and easily find the individuals they were looking for and confirm their identities which is why they signed up with 192business.com for their identity verification needs. The company also utilizes our fraud data sharing solution as an added fraud prevention tool, and a way of engaging with the wider fraud prevention community.

M and M Direct are now moving into Europe, in particular France, Germany, Luxemburg, Holland and Southern Ireland. They will be using 192business’ solutions for international validation and to feel comfortable they are stopping fraudsters from hitting their site.

You can read the full story on how M and M direct prevent mail order and internet fraud here.