As the Christmas period approaches, Robert Dyas has taken steps to be more responsible when selling their products online. With many of their festive hampers containing alcohol they will verify their customers’ age and identity before each transaction is processed.
The leading retailer of kitchenware, household accessories, gardening products, gadgets, consumables and DIY goods wants their customers to be 100%confident when purchasing from their home shopping service and believe when selling age restricted goods online they need to be extra vigilant and have incorporated an automated Age Verification solution to help when their sales increase at this time of year.
They have implemented the 192business identity verification tool to carry out behind the scenes ID checks when transactions are being processed on the Robert Dyas Direct website. This has no impact on the customer experience but will check their details against a number of databases to ensure they are old enough to buy the goods in their online basket.
The solution will ensure Robert Dyas complies with online age related legislations when selling products such as alcohol, knives, aerosols and solvents.