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Debenhams implement leading fraud prevention tools
The current economic climate has lead to increasing levels of online fraud as many fraudsters see ecommerce sites as easy pickings. Debenhams has chosen to implement anti-fraud solutions from 192business to reduce costly chargebacks and increase their customer acquisition.
Anthony Leach, Debenhams Snr Online Operations Manager commented “In order to combat the continuing fraud challenges all online retailers face, we needed to further enhance our fraud screening and customer verification processes. 192business offered us a global solution which allows us to carry out quick, simple and efficient methods of robust identity verification. The ability to efficiently filter out fraudulent orders, thereby minimising chargebacks, whilst maximising customer revenue is crucial for our business as we seek to continue our growth.”
Michelle Dixon, Marketing Manager, 192business said “we are pleased that large retail brands such as Debenhams are utilising our global identity verification solutions to reduce expensive chargebacks. We look forward to working with Debenhams to help them increase their global reach”.
Notes
Debenhams is a leading department store group with a strong presence in key product categories, including womenswear, menswear, childrenswear, homeware and health and beauty. Trading through in excess of 149 department stores in the UK and Republic Ireland and an online store, www.debenhams.com, through which much of the Debenhams range is available.
192business ID check solutions are commonly integrated into ecommerce sites to check customer identity in real transaction time so that the customer ID check process is invisible and does not interfere with the customer experience. Over 1000 companies including global brands such as Panasonic, Halfords, and PKR.com use 192business ID checking solutions to verify customer identity. To find out more, please contact us, or request a free trial here...
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