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192 supports Be Card Smart Campaign
As experts in fraud prevention and customer acquisition, 192 are pleased to support the forthcoming APACs and IMRG Be Card Smart campaign. With just under one week until the launch on 20th October, we wanted to tell you more about the campaign and how you can get involved.
Co-inciding with the busy Christmas period, the campaign aims to increase consumer confidence in online shopping, showing that by following a few simple steps customers can ensure their ecommerce experience is safe, convenient and secure.
There are four main messages that will be promoted to customers together with a distinctive card smart logo:
The messages will feature in a major online campaign as well as in the local and national press commencing early November.
By adding the campaign messages to your website, or email campaigns you can help your customers stay safe online, and position your site as being security concious and card smart.
To find out more, you can download the APACS/IMRG briefing presentation here.
The consumer website is now live and can be accessed at: www.becardsmart.org.uk
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