30 November 2011 Cyber Monday creates record sales in US
E-commmerce transactions on Monday reached a massive $1.251 billion creating a new record for online sales in the US.
According to IBM’s Coremetrics report, sales were up 33% over 2010 with 10 million people purchasing goods online and the average buyer completing 1.9 online transactions totalling nearly $125 in spend.
The increase wasn’t a huge surprise following record sales also set on Black Friday. IBM reported $816 million in online sales and a 24% increase on 2010.
Last week, analysts confirmed that they expected to see increased 2011 results due to more people shopping online alongside the increased use of mobile devices.
Social media and m-commerce were used heavily by retailers to announce and share their various promotions for the day.