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German ecommerce sees 28 percent growth
New research commissioned by German retailer Quelle has shown a 28.1% growth in the number of customers shopping online, compared to figures in 2007.
The research also shows the extent of online shopping penetration with 97.4% of German internet users aged 18-64 making at least one online purchase in the past 12 months.
These figures show that German ecommerce is expanding fast, and shows no signs of slow down and 92.4% of shoppers surveyed expecting to continue to spend more online over the next 5 years.
With average expenditure being quoted as between EUR100 and EUR 499 the German online shopping market may continue to tempt more and more UK based retailers; but what do German customers look for?
Order fulfillment is of high importance with 93% of online customers surveyed saying that receiving their goods quickly was a big consideration when choosing to shop online, and a further 66% expect to receive their goods within 2 days of placing their order.
88% of customers stated that a simple and convenient purchase process was important to them, and a further 25% stated they are also concerned about privacy and security when ordering online. Interestingly, payment choice is also a major factor, and 86% of respondents would like to have multiple payment methods available to them.
More information about the report can be found at: http://www.quelle.com/de/presse/projekte-und-specials/studien/webshopping-2009.html
More information on how 192business can aid order fulfillment as well as fraud prevention can be found at: www.192business.com/germany
15th June 2009
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