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Leading fashion sites use 192 to prevent retail fraud
The effect of the recession is certainly not as pronounced online as on the high street, as consumers flock to surf for the latest bargains. However online sales are remaining fairly static compared to this time last year and retailers do not want to lose their hard earned profits to opportunistic fraudsters. The ability to increase customer acquisition by letting more genuine customers shop but at the same time stop fraudsters has led several leading fashion retailers to implement counter retail fraud solutions from 192business.
AllSaints
AllSaints is a leading UK fashion retailer, offering the best in design led menswear, womenswear, childrenswear, and homeware on the high street. Their website is the top performing store within the group, shipping directional clothing and accessories to thousands of customers around the world. The brand’s commitment to delivering quality and uniqueness is paralleled by its commitment to ensuring the safety and security of its customers online at all times.
AllSaints implemented 192business directly into their website via XML which automatically checks transactions to ensure they are genuine. Serena Everton, Head of E-Commerce states, “we are continually seeking ways to improve the experience delivered to our customers. The team at 192business have been invaluable in terms of the support they have given to us”.
New Era Cap Company Inc
New Era Cap Company Inc.™ is the largest and fastest growing headwear manufacturer in the United States seen on the runways at Paris Fashion Week and MTV music videos. Having recently implemented 192business solutions New Era are already finding their chargeback rate reduced. Richard Voice from New Era finds that,
“the 192business eservice provides us with a quick and simple method of verifying customer identities; enabling us to filter out fraudulent orders efficiently. Since using the service we have been able to cut our chargeback rate and speed up the fraud checking process. The Prove ID feature has reduced the time and effort involved to verify a customer enabling us to turnaround orders faster. 192business has become an essential tool and part of our daily workflow.”
Spoiled Brat
Spoiled Brat is an online clothes retailer who have been operating online for around 4 years. They found they were being affected by retail card fraud online and losing revenue. Susan Irwin says, “we began asking people for ID for anything that looked dodgy, but we were then finding people were able to forge these identities that were faxed to us, so we really needed to get something far more secure. And this is when we found 192business. We feel so much more secure & happy in the knowledge that we can thoroughly check customer identities including foreign clients. Another great feature is the fraud sharing facility for retailers. We have listed all people who have visited our site and made fraudulent transactions and have even noticed some recurring names / addresses from other retailers”.
6 July 2009
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