Mobile ID Verification for Gaming

As mobile phone applications become increasingly popular, 192business take a look at how their id verification technology has helped a leading mobile casino protect their customers, young people and their profits…

About WinAsUGo™ Mobile Casino

“Founded in early 2004 WinAsUGo™ Mobile Casino is a leading brand within the mobile gaming industry and is the first and only Mobile Casino Games provider in the wireless gaming arena to provide its customers with 16 of the most popular casino games including: Mobile Poker, Video Slots, Blackjack, Roulette, Baccarat, Sports Betting and Lottery all in one pretty and lean application.

Catering to the early adopters of wireless internet usage with a revolutionary new concept in gaming, WinAsUGo™ Mobile Casino has created a rich and deeply involving user experience, bringing its java Mobile Games portfolio to the next generation”

The Problem

Fraud Prevention

Since their launch WinAsUGo™ Mobile Casino has grown exponentially and with this growth they have given greater attention to deterring fraud.

Proof of Age Checks

As one of the first mobile operators in the UK to comply with the Gambling Act 2005, it is important that WinAsUGo™ Mobile Casino continues to prevent underage gamblers, and to adhere to both gaming and money laundering regulatory purposes and to maintain their stance as a socially responsible operator.

Global Coverage

As mobile gaming continues to grow, WinAsUGo™ Mobile Casino continues to venture into new markets and territories. They needed an un-intrusive, yet global solution, capable of expanding with their success and growth.

“Fraudulent bets can cost the business dearly and so accurately identifying potential customers is of ever increasing importance” explainsAndrew Martin, Head of Fraud Management at WinAsUGo™ Mobile Casino.

The solution

WinAsUGo™ Mobile Casino has implemented a number of verification solutions to ensure they have a complete global solution from 192business. By utilising the full range of global data sets available, customers from 237 countries can be validated, with additional passport, visa and other ID document checks working as an extra layer of security where needed.

This helps to both prevent fraud and confirm proof of age, and WinAsUGo™ Mobile Casino has also added IP and BIN verification as an extra hurdle with which to catch out any potential betting fraudsters or money launderers.

Andrew Martin explained: “Customer ID verification tools from 192business enable us to penetrate new markets easily, safely and responsibly”.

The Benefits

These checks are carried out with minimal customer interruption, and 192business have been able to help WinAsUGo™ Mobile Casino implement a robust solution that ensures as many genuine customers as possible are able to enjoy their innovative wireless casino experience.

As a provider of innovative casino games, WinAsUGo™ Mobile Casino did not want to take valuable resources away from their game development, and so after considering other providers, decided to choose 192business because of our comprehensive and intuitive system, and superior technical platform.

Describing their integration experience, Andrew Martin, Head of Fraud Management at WinAsUGo™ Mobile Casino added:

"Since day one of our integration with 192business, we found their reporting tool comprehensive, intuitive, responsive and very easy to use. Their service is technically very sound and superior to most service providers in the market.  If you want to add an identity verification service to your casino games quickly and painlessly, this company would be a smart choice."

Most importantly by using 192business.com, the company now has a fully scalable and international solution, which can grow alongside their business and help them welcome more international customers to their world of innovative wireless technology.

“The player verification technology offered by 192business is a critical tool for WinAsUGo™ Mobile Casino as we expand further into new global markets,” said Andrew.

For more information on ID, AML and age solutions, please contact us.

For more information on WinAsUGo.com™ Mobile Casino, please visit: http://www.winasugo.com or visit the mobile site at: http://m.winasugo.com