46% of Top 50 IMRG-Hitwise Hot Shops use 192 Business Services identity check solutions to verify their customers

With Card Not Present fraud hitting the headlines every week, it’s reassuring that the high street is taking identity verification seriously. The latest Top 50 IMRG – Hitwise Hot Shops report shows that 46% of the top 50 online retailers are using 192.com Business Services for their online identity verification needs, including 6 of the top 10 retailers.

The IMRG-Hitwise Hot Shops List ranks by popularity, as indicated by customer visits, the top 50 UK e-retailers selling goods and services online.

192’s identity verification solution allows e-commerce operators to check a variety of personal characteristics at time of transaction to stop fraudsters hitting sites and at the same time allowing valuable customers to continue transacting.

“Using 192 eShopper-ID now saves Screwfix an average £45,000 per month in charge-backs.  The return on investment to our company of employing this technology is nearly 10,000%.  The cost of paying to verify customer identity is easily outweighed by the cost of not doing so” says Steve Hicks, Fraud Manager at leading retailer Screwfix.

Michelle Dixon, Marketing Manager of 192 says “We are pleased that so many of our customers have made it into the Top 50 IMRG-Hitwise list.  By checking the identity of the customer at the shopping basket, businesses can stop fraud and save £££s in chargebacks.”