Retail-YK

192 gains BBFC accreditation for age verification

192 Business Services is accredited as BBFC.online compliant for digitally delivered media.

The British Board of Film Classification (BBFC) has recently announced new measures to help prevent children getting access to digitally-delivered age restricted audiovisual content including films and games. bbfc icon

Via the BBFC.online scheme, ecommerce websites that allow customers to watch, download or buy media and film content are required to implement customer age verification.  The scheme requires e-tailers and Video on Demand services to have age verification or gate-keeping systems in place to ensure children are not accessing age restricted content.

Recent BBFC research has shown that 74% of parents are worried about downloads being offered without independent content advice and 91% want to see BBFC classifications applying to films and programmes offered for download. 

Andrew Cooke, business manager for BBFC.online says “The BBFC has a strong record in providing enforceable film and media age restrictions for the cinema and the traditional retail sector.  BBFC.online member businesses using the internet to retail or deliver film and media content digitally have the same responsibility. We are recommending that members use independent customer age verification solutions from technology experts such as www.192business.com”. 

Michelle Dixon, marketing manager at 192business says “We are excited about the scheme that the BBFC have launched and agree that children should not be allowed to access age restricted content.  The last thing an ecommerce company wants is the negative press if a group of 15 year old boys are found to be purchasing erotic films or little Susie is discovered by her parents watching The Exorcist”.

For more information on our age verification services, please see our age verification page.

For more information about the BBFC.online scheme, please visit: http://www.bbfc.co.uk/bbfcOnline/bbfcOnline.php


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